Love
Love, marketed today as The Love Help App, is a mobile relationship-advice community where members discuss real situations, browse topic boards, or pay for a private answer from a Love Guru. The team built and maintains both the React Native client and the Parse Server backend behind it, first launching the product in 2018 and reviving it in 2025 with native payments, modern sign-in, and a redesigned community experience.
Modern sign-in
Members sign in with email and password, or skip straight in with Sign in with Facebook or Sign in with Apple — the Apple option the team added during the app's 2025–2026 revival to keep up with current App Store requirements. A forgotten password falls back to the security-question recovery flow that's been in the app since its original 2018 launch.
Discuss
The Discuss tab is an open, real-time feed where members post short updates and reply to each other, with a like count on every message. It grew out of the public Forum the team shipped back in 2018, carried forward through the app's later redesigns. Browsing is free; posting requires an active subscription.
Technologies
- NodeJS
- Parse Server
- ReactJS
- ReactNative
- Redux
- TypeScript
Community boards
The Community tab organizes peer conversation into topic boards covering different relationship situations, so members can find the kind of conversation they're looking for instead of scrolling one long feed. Each board carries its own moderation tools — reporting and liking replies — building on moderation the team added to the original forum back in 2018.
Structured peer feedback
Inside a board, a member posts a real situation and other members reply directly with their own experience and perspective. Guru accounts sometimes weigh in on public threads too, blurring the line between free community advice and the paid one-on-one channel.
Team
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Mr. Oleksandr Nashyvan
CEO
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Mr. Sergey Vaschenko
Project Manager
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Mr. Vladimir Mezin
Backend developer
Ask a Guru
The Ask tab lets a member submit a private question and get a personalized answer from a Love Guru, purchased individually and kept separate from the community subscription. The feature traces back to the app's original 2018 advice sessions, when a Guru's answer could also be requested by video rather than text alone.
Subscription and in-app purchases
The Billing & Purchases screen is where a member buys Ask a Guru questions or subscribes for full community access, both sold as native iOS and Android in-app purchases since the team's 2025 payments overhaul replaced the app's original Stripe integration. Membership tiers were added earlier, in 2021, and admin-side content-filter moderation followed later, as part of the app's 2026 rebrand.
Profile
The Profile tab tracks a member's posts, replies, and Ask a Guru submissions at a glance, and links out to Billing & Purchases, Notifications, and Privacy & Security. Notification settings cover replies, Guru answers, and general community activity separately, so a member can tune what actually interrupts them.
Account settings
The Account screen lets a member update their name, email, and photo, or log out. Privacy & Security covers password resets and the account's security question, and a member can also delete their account outright — a self-service flow the team added in 2026.
Highlights
The team rebranded the product as The Love Help App and shipped its redesigned community and monetization flow.
- Renamed the Forum to a Community tab
- Replaced SMS-based two-factor authorization with email one-time codes for admin accounts
- Added a server-configurable onboarding paywall after registration
- Gave admins content-filter keyword management
- Refreshed the app icon
Love VIII
The team modernized how users sign in to and leave Love.
- Added Sign in with Apple for iOS
- Added a self-service account deletion flow
- Fixed in-app purchase paywall issues flagged during App Store review
Love VII
After a long quiet stretch, the team resumed active development on Love, starting with its payment and backend foundations.
- Replaced Stripe with native iOS and Android in-app purchases
- Rewrote the Parse Server backend's core data models in TypeScript
- Aligned the purchase flow with current App Store and Play Store requirements
Love VI
The team added membership tiers to Love's monetization options.
- Added membership tiers to the app
- Added membership management options to the admin panel
Love V
The team added video advice sessions and hardened account security ahead of the holiday season.
- Enabled video sessions with gurus, alongside existing text-based advice
- Added two-factor authorization for admin sign-in
- Integrated Twilio for SMS delivery in production
- Added iOS in-app purchases for coins, minutes, and subscriptions
Love IV
The team added a subscription option alongside Love's existing coin-based advice sessions.
- Added monthly subscription plans as an alternative to buying coins
- Built subscription purchase, verification, and management flows
Love III
The team opened up Love beyond one-on-one sessions with a public forum.
- Added a public Forum with categories and paginated browsing
- Renamed «Get Advice» to «Guru Opinions» to better describe the feature
- Added report and like controls for community moderation
Love II
The mobile application offers users the ability to receive expert consultations for addressing relationship issues with close individuals. Whether facing conflicts, communication challenges, or other relationship difficulties, users can seek guidance and advice from experts to navigate and improve their personal relationships
Relationship building app
The team launched the first version of Love, a mobile Q&A app connecting users with relationship gurus for paid advice.
- Built user accounts with sign-up, password reset, and security questions
- Introduced a coin currency users could buy to pay for advice
- Added one-on-one advice sessions and discussion threads with gurus
- Built an admin panel for managing users, assistants, and content
- Shipped the app to the App Store and Google Play