Bono
Bono is an AI-powered content and marketing platform for creators and professionals, positioned as «Talk Once. Publish Everywhere.» It turns a single conversation into blog posts, social content, and newsletters, helping users maintain a consistent brand without a dedicated marketing team. Bono grew out of Onliweb, a personal page builder the team had built earlier, and was gradually rebuilt into a full content engine now live at heybono.ai.
Brand Builder & Content Strategist
We built the part of Bono that maps what a user stands for, who they speak to, and how they show up. It analyzes each conversation to learn the user's stories, tone, and expertise, and turns scattered thoughts into a clear, evolving content strategy.
Blog Manager
We implemented automatic structuring of ideas into a clean, professional blog — pages, posts, and actions generated without manual design or setup, so drafts move straight to published content.
Team
Branded page, custom domains & privacy-first analytics
Beyond content, we built a fast, branded page for posts, consultations, and contact, with bring-your-own-domain support backed by SSL, CDN, and uptime we manage. Built-in analytics report country, device, source, and audience type with no cookie banners or third-party trackers, and an organization view lets teams share content and topics in one place.
Highlights
The team improved how Bono understands the user and their audience, so generated content targets the right people more accurately.
- Built LinkedIn sync to learn the user's professional voice and story
- Added audience and ideal-customer insights to focus the messaging
- Developed a new insights navigation and analytics dashboard
- Implemented clearer reporting on how content performs over time
Bono VI
The team completed the rebrand from Onliweb to Bono, giving the product a new identity and a new home on the web.
- Migrated all branding and domains from Onliweb to Bono
- Launched the new site at heybono.ai
- Refreshed the brand, dashboard, and overall experience
- Added custom domains with secure, verified hosting
Bono V
The team consolidated the product, bringing conversations, content, and publishing channels together into a single platform.
- Unified conversations, content, and publishing into one workspace
- Reworked the architecture for reliability across the whole flow
- Shortened the path from idea to published post
- Strengthened the foundation to support more users at once
Bono IV
A major step in how content gets created: the team integrated natural voice, so users can create content simply by talking to Bono.
- Integrated ElevenLabs for natural, human-sounding voice conversations
- Built a real-time voice pipeline over the team's telephony stack
- Added automatic summaries and insights from each conversation
- Improved responsiveness of the back-and-forth conversation flow
Bono III
The team expanded Bono from a single feature into a connected engine, so one idea could be turned into content for several channels automatically.
- Built an automation layer that publishes across blog, social, and email
- Added generation of multiple content pieces from one conversation
- Implemented performance tracking to measure what resonates
- Developed lead and contact management to organize the audience
Bono II
A turning point in the project: building on Onliweb, the team started developing Bono — shifting the product from a static personal page toward an AI partner that generates content from a conversation.
- Reworked the product direction from personal pages to AI-driven content
- Built the first version that generates content straight from a conversation
- Laid the groundwork for learning each user's voice and style
- Set up the foundations the later content engine would build on
Bono
This release leaned heavily into AI and design flexibility, setting the direction the team would later take all the way into Bono.
- Built an animated, AI-guided onboarding flow
- Added an AI website generator that builds a site from a linked email
- Shipped a preview editor to try page designs before signing up
- Introduced new layouts, including Page and Bento styles
- Added multi-currency support and collaborative posts
Onliweb III
For the second release, the team focused on customization, scheduling, and the first AI features — making Onliweb more flexible and more useful for everyday work.
- Built advanced profile customization so creators could match their own style
- Integrated Google Calendar for scheduling and event sync
- Added activity tracking and analytics
- Implemented subscriptions via Stripe for recurring income
- Shipped the first AI-powered profile generation
Onliweb II
The team launched Onliweb, a personal website platform for creators — the product that later grew into Bono. Built on Next.js for performance and strong SEO, the first release gave creators the tools to run consultations, sell products, and engage their audience.
- Built profile pages with an editor for creating and updating them
- Integrated Stripe for payments
- Added social-network connections to widen reach
- Implemented sharing tools to promote content
- Enabled consultations, custom work, and digital downloads